Baking bread is as old as humanity itself. It is a tradition, a heritage. Bread, like all foods, evolves. And bakery products these days are no longer the sole territory of traditional bakers. Competition from other food categories is forcing the industry to pay more attention to new demands from consumers and retailers alike. The search for convenience, changing eating patterns, increased health concerns are just a few examples of the challenges that confront today’s bakers.
As ever, Puratos is there to work alongside bakers to find answers to these new questions. Puratos was one of the first ingredient companies to recognize the unlimited richness of the baking tradition. Its humble beginnings as an ice cream manufacturer in Brussels, Belgium led the way toward a bigger vision. With the invention of the first complete bread improver in 1953, the company began its mission to help bakers manage and control their passion. Over the last 50 years, Puratos has continuously introduced new technologies. Improvers, composed of ferments, emulsifiers and enzymes, are now regular ingredients in bakers’ recipes. And all to offer them absolute peace of mind, so they can fully enjoy their profession.
Now present in over 100 countries worldwide, Puratos opened its doors to the Philippine market in 1983 through the introduction of the very first bread improver and a small range of bakery and confectionery products. It was in 1988 that Puratos Phils., Inc. was established creating and producing all you need from emulsifiers, enzymes, sourdoughs, yeasts, bread improvers and mixes. Today, Puratos remains one of the few groups to have expertise in all areas of bakery technology servicing major baking corporations, five star hotels, catering companies, supermarkets and hundreds of big and small bakeries all over the country. With its strategic brands- Puratos for bakery and patisserie ingredients and Belcolade for The Real Belgian Chocolate, Puratos Philippines is able to help Filipino bakers delight their customers every step of the way.
Now on its 30th year, Puratos Philippines continues be the Filipino baker’s reliable partner in innovation. Over the years, Puratos has helped bakers, patissiers and chocolatiers across the country to be successful with their business. Through seminars, demonstrations and product ideation days being conducted regularly in Metro Manila and in major provinces, the Filipino bakers are kept informed of the latest solutions and trends in the baking industry. Puratos’ worldwide presence allows a constant exchange among its demonstrators, salesmen, marketing, and research & development people which enable them to share best practices, update recipes, apply new techniques and create new concepts. To provide innovation, Puratos believes in passion to help customers, courage to seize opportunities and vision to build on experience and to search eagerly for new horizons. All this with the aim of helping customers prepare for an ever-changing future.
Puratos Philippines aims to be the best and to stay the best in their trade. Their mission is to educate and to inspire craftsmanship in the baking industry. The company looks forward to promote its innovations to more bakers from different segments such as bakery chains, catering and foodservice, bread and biscuit manufacturers, and other related industries. They also look forward to make their presence known to more students from HRM and culinary schools and those taking up nutrition, food technology and other food-related courses as they are the potential bakers and innovators of the future. And with the help of reliable business partners such as the growing Puratos dealerships in different parts of the country, Puratos will be able to reach out to more customers and offer them endless possibilities to help grow and sustain their business.
With over a hundred quality products, a deep understanding of consumers’ needs, passionate and skilled people to carry out the Puratos mission to be reliable partners, there is no doubt that Puratos Philippines will be able to continuously serve its clients in the best way possible. And all this for one simple reason: just as bread is good for people, Puratos wants to be good for bread.