30 Jan 2026
Puratos Philippines convened its nationwide sales force last week for its annual National Sales Conference, a three-day gathering focused on strengthening alignment, driving innovation, and shaping the company’s strategic priorities for 2026.
The event brought together teams from across the organization for a series of dynamic sessions centered on a shared ambition: to partner more closely with customers in cocreating innovations that support healthier, more sustainable consumer choices while enabling long-term business growth.
Throughout the conference, participants engaged in active discussions, open dialogue, and collaborative workshops designed to refine commercial strategies and reinforce Puratos Philippines’ commitment to being a trusted partner in the baking, patisserie, and chocolate sectors. Teams exchanged best practices, reflected on key learnings, and explored new ways to help customers meet rapidly evolving market demands.
Leaders emphasized that cross functional collaboration remains essential to delivering impactful innovations. By strengthening cooperation across departments, Puratos aims to accelerate the development of solutions that create meaningful value for both customers and the Philippine market.
The conference concluded with the company’s Annual Awards Night, an evening dedicated to celebrating outstanding achievements and recognizing individuals and teams who delivered exceptional performance over the past year. The awards highlighted excellence, resilience, and the collective efforts that continue to drive the company and its partners forward.
With strategic priorities set and renewed momentum across the organization, Puratos Philippines enters 2026 energized and united—ready to continue growing alongside its customers and committed to shaping a healthier, more sustainable future for the industry.
