10 Feb 2026
Fruit‑forward desserts are back in the spotlight, and they’re bigger, bolder, and more authentic than ever.
According to global bakery insights and social listening trends, consumers in 2026 are craving real fruit, clean labels, and nostalgic‑yet-refreshing flavor combinations. Classic berries, vibrant reds, and visually striking fruit inclusions are dominating bakery feeds, while bakers are searching for natural sweetness, reduced artificiality, and more “true-to-the-fruit” experiences.
Whether it's the rise of tangy‑sweet profiles, the comeback of heritage fruits, or the growing love for whole‑fruit textures, one thing is clear: fruit is emerging as one of the most prominent ingredients of the year.
Why Fruit-First Baking Is Trending in 2026
Here are the fruit trends making waves this year:
1. Authenticity Over Artificiality
Consumers want natural colors, flavors, and visible fruit pieces, not processed syrups. Clean-label toppings and fillings are now a must-have for artisan and industrial bakers alike.
2. Bright, Bold, Naturally Red Fruits
Red fruits continue to dominate online engagement. Their popularity stays strong because they offer:
- Visual impact
- Familiarity
- A balance of sweet + tangy
- Seasonal versatility
3. Heritage Varieties and Region‑Sourced Produce
People love knowing where fruit comes from. Provenance boosts authenticity and premium positioning, even more so when fruits are linked to well‑known growing regions.
4. Texture is the New Taste
Consumers want to feel the fruit, whole berries, crunch, seeds, skins. Bakers are integrating more inclusions for a sensory experience.
Introducing, our New and Refreshing Topfil Ranges
All three products share the same hallmark benefits that today’s bakers demand:
- Packed with real fruit goodness (≥40–50% fruit content)
- Clean(er) label (NAFNAC) — no artificial colors or flavors
- Freeze-thaw stable for operational reliability
- Endlessly versatile for pastries, cakes, garnishes, creams, mousses, and more
Below, meet each one and the fruit story behind it.
Topfil Origins Strawberry 50%: Whole-Strawberry Goodness from Shandong
Shandong Province is known for producing some of China’s juiciest, sweetest strawberries, and these variant captures that regional signature in every spoonful.
What makes it special?
- Made from whole strawberries for authentic texture
- Naturally sweet, juicy, and vibrant
- A visually stunning topper for modern red‑fruit trends
- Perfect for classic strawberry shortcake, croissants, tarts, chilled desserts, and even dairy applications
If consumers want “real strawberry,” this is exactly what they mean.
Topfil Origins Apple 50%: The Crisp Sweetness of Red Fuji
Red Fuji is one of the most iconic apples in Asia, beloved for its crunch, balanced sweetness, and delicate aroma.
What bakers will love:
- A topping/filling that brings the signature Fuji crunch and flavor
- Clean, bright apple color. No artificiality
- A natural match for the rising demand for comfort-oriented, nostalgic fruit desserts
- Ideal for pies, turnovers, galettes, apple streusel cakes, bars, or cinnamon‑pairing pastries
These variant hits the sweet spot for the “modern classic” trend.
Topfil Raspberry & Cranberry: A Tangy-Sweet Berry Duo with Attitude
Berry blends are trending for 2026, especially combinations that deliver complex, layered flavor.
This variant blends Stevens cranberries with Heritage raspberries to create a lively berry profile. Bold, bright, and deeply flavorful.
What makes it stand out:
- Naturally tart cranberries + sweet, aromatic raspberries
- Eye‑catching color that enhances visually driven desserts
- A flavor profile that works across seasons. From festive pastries to summer berry creations
- Perfect for mousse cakes, berry danishes, garnishes, roulades, and modern entremets
It’s the berry blend that elevates everything it touches.
Why These Three? Because They Capture What Resonates to the Consumer’s Preferences
With consumers gravitating toward products that combine natural appeal, bold color, and recognizable ingredients, Puratos Topfils brings together the qualities shaping modern bakery choices.
Whether you're crafting pastries for retail shelves, artisan displays, or large-scale production, these products bring:
- Better fruit integrity
- Convenience without compromise
- Cleaner labels
- And the kind of flavor that keeps customers returning
Fruit-forward is the future, and these are the ingredients that will take bakers there.
