Trends

Consumer Understanding - Trends We are in close touch with consumers worldwide. The most important countries are continuously screened to analyse new trends and identify new business opportunities for our customers. According to our latest findings in consumer trends, our market is dominated by expectations like taste, health, convenience, pleasure and nutrition. Providing effective answers to these expectations is the basis of our R&D and marketing efforts.

Identifying consumer preferences on the spot

Our Puratos Sensobus is a unique, fully equipped sensory analysis lab on wheels. It conducts tests all over Europe, as well as in both North and South America. It can host hundreds of consumers a day, near to where they actually buy their food. With our Sensobus, we can quickly discover what consumers prefer and help our customers and our researchers understand which solution fits best. To know how to benefit from this unique service, contact us.

Screening the market

Through our network of subsidiaries and partners in over 100 countries worldwide, we can identify the latest trends at a very early stage. We have frequent contact with more than 200,000 customers: artisans, supermarkets, foodservice and industrial concerns. On top of this day-to-day contact, we maintain an open and constructive dialogue with trade organisations and other food industry stakeholders.

Market intelligence

Market intelligence helps to line up solutions with consumer demand. By screening the market in various ways, we want to contribute to the aim we share with our customers: the development of their business.