With the unique sensory analysis service, we help you to understand and describe how consumers evaluate their products. In turn, it helps us to create products based on consumer preferences. We have developed original tools and methods of analysis in all our subsidiaries. The aim of these laboratories is to describe and compare bakery, patisserie and chocolate products and investigate consumer responses to them, while respecting the diversity of opinions that exists within and between different countries or regions.
Our strategy concentrates on studying biological and psychological responses to flavours, appearances and textures. We then analyse and share the results with you to find out whether your proposed products meet the expectations of consumers.